Custom pics on your 26" Wheels?

You have to see this - 26" wheels with LEDs that use persistence of vision tricks to display images the size of the wheel - follow the link for video...

Forget the spinners: pimp rims go high-tech | Leftlane News - Car News For Enthusiasts

I'd like to see how they get power onto the wheel - the specs mention a wireless modem for transmitting images to the wheel. In the video, they even mention uploading images as you drive.